FOR IMMEDIATE RELEASE
Dan Mapes-Riordan firstname.lastname@example.org
Need Motivation To Quit,
But Can’t Make It To That Smokers’ Support Group?
Then it’s time to get the doctor-invented,
award-winning QT-Watch—it’s like having your own 24-hour support
group—all with the simple press of a button.
An easy-to-use and stylish wristwatch designed to
motivate the user to quit smoking and remain smoke free.
Chicago — Health experts agree that
motivational messages are effective to help people quit smoking and,
more importantly, to stay quit*. The
QuittingTime Watch (QT-Watch), invented by Neil Perlman, M.D. a
practicing physician board certified in Internal Medicine, and Dan Mapes-Riordan,
Ph.D. former NASA engineer, is like having your own 24-hour motivational
support group—all with the simple press of a button.
The easy-to-use QT-Watch, from ElectroMed Technologies,
looks and performs like a sports watch. However, it independently
performs a variety of sophisticated functions designed to motivate the
smoker to quit by using the following psychological tools: daily
cigarette quitting goal; cigarette cessation grade; customized smoking
cessation messages; cigarette delay timer and alarm; medication reminder
alarms; “Cost saved” displays; and “Time from last cigarette” display.
Says Dr. Perlman, “The QT-Watch is the first product designed to help
a smoker quit at his or her own pace and then help the ex-smoker stay
quit. The science behind this watch is based on proven cessation
therapies and over ten years of clinical experience.”
FEATURES OF THE QT-WATCH:
|Cigarette Button—Records when a cigarette is being smoked.
Also records information about the user’s smoking habits including
number of cigarettes per day and daily cost of cigarettes. This
information is used by the QT-Watch to determine daily goal and the
appropriate motivational message for the user;|
|Quitting Score—Gives the smoker a “grade” indicating the
success of the user’s quitting efforts based on the user’s daily goal;
score is on a 100-point scale;|
|Messages—Displays a variety of motivational “quitting”
messages custom-selected for the user based on the Quitting Score;
will also continually display motivational quitting messages on the
face, which will change every few minutes;|
|Cigarette Delay Timer—Encourages the user to delay lighting
a new cigarette. Designed to prevent chain smoking;|
|Cigarette Alarm—A random cigarette alarm may trigger,
encouraging the user to put the cigarette out early. The frequency of
the alarm increases if the user has smoked more than his or her daily
|Medication Alarms—Designed to increase compliance with the
nicotine patch or smoking cessation pills;|
|Information Button—Provides a variety of data including the
smoker’s daily cigarette allowance, cigarettes smoked so far that day,
time last cigarette was smoked, elapsed time since last cigarette was
smoked, user’s current Quitting Score, and the total money saved by
the user as a result of the user’s quitting efforts;|
Adds Dr. Perlman, “These functions continue to work indefinitely so a
former smoker will be perpetually rewarded for smoking cessation and
encouraged to remain smoke-free.”
The QT-Watch has a suggested retail price of $99.95
and is available for purchase at
www.QT-Watch.com, by calling 312/458-9769,
and at a growing number of retail locations, including Dakota Watch
stores. The QT-Watch comes with a one-year manufacturer’s
warranty, online service and technical support. It is available in both
a wristwatch and clip-on version in a number of stylish colors. With
their purchase, customers will receive a monthly “QuittingTime”
e-newsletter featuring recent studies, frequently asked questions and
answers, doctor advice, and other information to help them in their
quest for a smoke-free life.
The QT-Watch received a 2002 “Citation of Excellence”
in the Design and Innovation Category from the American Watch Guild.
Editors and publishers, who want further information and downloadable
images, may visit our PR Corner at either
ElectroMed Technologies is a manufacturer of portable, electronic
devices designed to increase the health and well being of their users.
* A selection of medical studies concerning the
effectiveness of messaging in increasing the success of cessation
Strecher, V.J., Krauter, M., Den Boer, D.J., et al. (1994). The
effects of computer tailored smoking cessation messages in family
practice settings. J Fam Pract; 39:262-270.
Prochaska, J.O., DiClemente, C.C., Velicer, W.F., Rossi, J.S.
(1993). Standardized, individualized, interactive, and personalized
self-help programs for smoking cessation. Health Psychol; 12:399-405.
Velicer, W.F., Prochaska, J.O., Bellis, J.M., DiClemente, C.C. et
al. (1993). An expert system intervention for smoking cessation.
Addict Beh; 18:269-290.
Velicer, W.F., Prochaska, J.O., Fava, J.L., LaForge, R.G., Rossi,
J.S. (1999). Interactive versus noninteractive interventions and
dose-response relationships for stage-matched smoking cessation
programs in a managed care setting. Health Psychol; 18:21-28.
O’Neill, H.K., Gillispie, M.A., Slobin, K. (2000). Stages of change
and smoking cessation: A computer-administered intervention program
for young adults. Am J Health Promotion, 15:93-96.
Pallonen, U.E., Leskinen, L., Prochaska, J.O., Willey, C.J., et al.
(1994). A 2-year self-help smoking cessation manual intervention among
middle-aged Finnish men: An application of the transtheoretical model.
Prev Med, 23:507-514.
Lennox A.S., Osman, L.M., Reiter, E., Robertson, R., et al. (2001).
Cost effectiveness of computer tailored and non-tailored smoking
cessation letters in general practice: Randomized controlled trial.
Note to Editor: For more detailed functions of performance and
benefits of the QT-Watch, go to
QT-Watch.com. Downloadable photos